Datacom OEM customers that manufacture networking equipment, storage devices, servers and supercomputers are exceedingly dependent upon their ability to differentiate their products and technology in a fast-paced, highly competitive market. Although industry leaders in this sector tend to drive higher volumes relative to other end markets, datacom product life cycles tend to be shorter, at only 2-4 years, putting an even greater demand on suppliers to meet technology challenges in tighter timeframes.

Cherokee International’s commitment to invest in technology generates leading-edge product platforms that can be customized quickly and inexpensively to meet specific customer requirements. We continue to see a trend where datacom companies outsource the design of their power requirements in order to focus on their own core competencies. This provides Cherokee International International with a competitive advantage because these customers need to form strategic alliances with power supply partners who can provide a higher level of value-added services that can assist with improving time to market for their products.